We all know not to drink and drive. At the Mercier champagne house in Épernay, you don’t have to – just jump aboard the champagne train.
Founded in 1858, the château revamped its visitor experience last year in an attempt to give it the edge over its competitors on the town’s famous Avenue de Champagne.
Visitors are shown a film of the life of founder Eugène Mercier, whose aim was to make drinking champagne an everyday occasion. Next, they head 30m underground, where they catch a train for a 45-minute tour of the cellars.
Incredibly, laid end to end, the Mercier caves would stretch 18km.
The tour ends with a return to street level and – finally – a glass of champagne.
A booze cruise this isn’t.