Bread festival: plus c’est long, plus c’est bon

Sex sells. There’s no point denying it or disputing it. Firm up a double entendre and you’re halfway to having a marketing plan.

Organisers of this week’s national bread festival – la fête du pain – would have been wise to remember that. Instead, their tagline for the week is ‘A chacun sa tradition’.

Hmmm.

With 32,000 bakers taking part in the week-long celebration of traditional bread making, the marketing team could have come up with something a little more attention-grabbing.

After all, this festival is longer than most…

I remember during my student days in Rennes that a fast-food chain was advertising its sandwiches under the slogan ‘Plus c’est long, plus c’est bon’ (the longer, the better). Such was the size of the baguette pictured in the ads that a woman needed both hands to hold one.

It may be puerile, but nearly 30 years later I still remember it.

Alternatively, perhaps the owners of Le Gay Choc boulangerie in Paris’ Marais district could have lent a hand. Their baguettes magiques (pictured) have proved one of their biggest sellers.

This entry was published on Monday, 12 May 2014 at 09:46. It’s filed under Food and wine and tagged , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

One thought on “Bread festival: plus c’est long, plus c’est bon

  1. and yours for only 2 euros 20!!! a bargain!!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: